Just over a year ago we were invited by Peter Lebel to bring some of our bikes down to the old Fodemesi shoe store on Dundas St. for a weekend-long Sweet Magic London event.  Up to that point we were operating out of a small studio doing custom work for a word-of-mouth clientele. We opted to set up a full shop in the basement of the venue.  Artists, bands, beers... it was a fun weekend. We did tune-ups, sold a mess of bikes, and lined up enough jobs to take us through the winter.  The space was in the process of becoming DNA Artspace, and has turned out to be a very exciting part of London's cultural scene. For our part, those nights generated so much interest we decided to make a go of it full time.


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AuthorJason Hallows